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About Jujube Fruit / Red Date

Jujube Fruit / Red Date - Ancient Superfood From Far East

The Jujube fruit, also called the Red Date, has been enjoyed for its health and well-being properties since thousands of years in South-East Asia.  

Packed with flavonoids, phenols and antioxidants, the fresh Jujube fruit has 20x more vitamin C than citrus fruits. It is also dense in Manganese and Iron, and boasts 18 out of the 24 important amino acids which are essential to the formation of more than 50,000 proteins found in the human body.

A number of scientific studies have found the jujube to be beneficial for insomnia, enhance mood, general gastrointestinal problems, anti-inflammation, anti-cancer, and blood pressure. The high levels of vitamins and minerals help boost the immune system, build red blood cells, and are beneficial for overall energy and vitality. It is considered an adaptogen, which can "adapt" to the body's needs and help reduce stress. 

In Traditional Chinese Medicine, the red date / jujube is known as a warming food, and used to remove dampness, nourish the blood, calm the mind, and strengthen the body. 

To try the jujube fruit, please go to the shop jujube fruit page

How to Eat

Mostly eaten dried, they taste soft, chewy, and have a naturally sweet, aromatic flavour. They make a tasty snack to fight sugar cravings, and are a versatile ingredient. For example, they can be used to sweeten porridge, smoothies, baking, energy balls. They can also be used in cooking in place of dried apples, dates, or goji berries. A top recipe tip is teared Jujube on peanut butter toast!

Enjoy Jujube Fruit as a Snack Teared Jujube on peanut butter toast

In Southeast Asia such as China and Korea, traditionally, people enjoy the jujube as a snack, steep it in hot water for a sweet tea, or use as an ingredient for a nourishing soup. They are often given to women after childbirth to help rebuild blood and replenish nutrients in the body. They can also be found in desserts and even in liqueurs. 

To learn more ways to enjoy the jujube fruit, check out our blog where we regularly publish recipes. Go to blog.


Despite its alternative name "red date", the jujube fruit is not a date but rather a species of Ziziphus in the buckthorn family. It has origins in China dating back more than 4000 years. Nowadays, it can be found in Southern Europe such as Italy, France, and Spain, in the Middle East, Australia, and USA. The tree can survive very cold weather and does not need much water – a true gift from mother nature.

Our red dates / jujube fruits are sourced from Xin Jiang, an autonomous region in the North West of China (bordering Kazakhstan) where the weather conditions are ideal for the highest quality jujube fruits, with lot's of sunshine during the day and cold nights. 


Did you know that jujube trees are very water efficient and draught resistant? They require very little water to thrive and are planted in arid regions to help fight against desertification. What a gift of nature!

Jujube tree Jujube fruit

Shop Red Dates / Jujube Fruit Here

Shop Red Dates / Jujube Fruit



Study on the jujube fruits’ phytochemicals and their anticancer, anti-inflammatory, antiobesity, immunostimulating, antioxidant, and gastrointestinal protective activities.

Study on the jujube’s ability to kill off cancer tumor cells.

This study on jujubes demonstrated an effective sedative and hypnotic function, which can be used to help sleep.

This study showed that regular consumption of jujube fruit can improve the overall gastrointestinal environment.

Study on the uplifting and calming effects of the jujube fruit.

Adaptogenic activities of the jujube fruit.

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Abedini, MR, et al (2016) Anti-proliferative and apoptotic effects of Ziziphus Jujube on cervical and breast cancer cells. Avicenna journal of phytomedicine, 6(2): 142-8.

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Chen, Jianping et al. (2017) A Review of Dietary Ziziphus jujuba Fruit (Jujube): Developing Health Food Supplements for Brain Protection. Evidence-based Complementary and Alternative Medicine, 2017: 3019568.

Chen, J et al. (2014) A chemically standardized extract of Ziziphus jujuba fruit (Jujube) stimulates expressions of neurotrophic factors and anti-oxidant enzymes in cultured astrocytes. Phytotherapy research, 28(11): 1727-30.

Ebrahimi, S. et al. (2017) Ziziphus Jujube: a review study of its anticancer effects in various tumor models invitro and invivo. Cellular and molecular biology, 63(10): 122-127.

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Mitsuhashi, Y et al. (2017) 3-O-trans-p-coumaroyl-alphitolic acid, a triterpenoid from Zizyphus jujuba, leads to apoptotic cell death in human leukemia cells through reactive oxygen species production and activation of the unfolded protein response. PLoS One, 12(8): e0193712.

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Zizyiphus jujuba.